'Battleship' Trailer Featuring Beyonce, Taylor Kitsch Joining the Navy Hits the internet (Video)

NY - Credit Suisse analyst Spencer Wang on Friday decreased his advertising revenue growth forecast for Viacom's current quarter from six percent to 3 percent, stating balance-spoken about ratings weakness at kids funnel Nickelodeon.our editor recommendsNickelodeon versus. Nielsen: Who's the reason behind the Network's Quickly decreasing Ratings?Wall Street Weighs in at in at Viacom's Outlook Among Ad, Nickelodeon Ratings Challenges More youthful crowd cut his earnings per share projection for what is the entertainment company's fiscal first quarter by 4 cents to $1.02. Nickelodeon's ratings are lower less when searching at ratings data from alternative sources as with comparison to figures from media measurement firm Nielsen, nevertheless the funnel remains trending lower, he written in the report entitled "It's 10 PM, Do You Realize Where Your Children Are?" Some have wondered whether elevated ease of access to online content may have hurt Nickelodeon. "We do not believe Nick content ease of access to Netflix might be the main reason,Inch Wang mentioned though. "Using third-party data, almost all new avails on Netflix first demonstrated in February, which does not coincide while using ratings decline that increased being pronounced inside the fall. Rather, it appears that declines in overall viewership inside the people 2-11 demo and ratings share switch to Disney Funnel will be the primary reasons." Viacom Boss Philippe Dauman has mentioned the sudden fall decline in Nickelodeon ratings may be due to difficulties with Nielsen's data. "Our summary of alternative set-top box data finds that Nick ratings continue being lower year-over-year, the recognition can be compared (e.g. degeneration throughout the time from the quarter), nevertheless the magnitude in the decline is mid to high single amounts" instead of a mid-teens drop in Nielsen's ratings, Wang written. Within the finish throughout your day, "Nielsen ratings remain the currency for TV advertising," the borrowed funds Suisse analyst layed out within the report, echoing latest comments from Dauman this year's week. "While using ratings weakness, our bottoms up analysis finds that Nick has limited scatter inventory inside the fiscal first quarter given make goods." Email: Georg.Szalai@thr.com Twitter: @georgszalai Related Subjects Viacom, Nickelodeon